MBA in Marketing Analytics

MBA IN MARKETING ANALYTICS

Earn a data-driven business degree in NYC

We'll connect you with an advisor to help explore your academic and professional opportunities with the Marketing Analytics, MBA.

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Pace University’s marketing analytics MBA from the Lubin School of Business combines deep analytical training with broad business expertise—preparing you to lead data-informed marketing strategies in today’s competitive, tech-driven environment. This program equips you with the tools to uncover insights, solve complex business challenges, and drive marketing performance from day one.

Program highlights:

  • Gain a broad foundation in business management with a marketing analytics specialization
  • Tackle real-world business problems using tools like SAS, R, Python, and Tableau
  • Strengthen your leadership, communication, and data storytelling skills
  • Work on hands-on projects that turn insights into action across industries
  • Network with industry leaders from top companies like American Express, Microsoft, and Oracle
  • Access the resources and energy of New York City’s marketing and tech ecosystem
  • Engage with peers through student groups like the Lubin Graduate Marketing Society
  • Offered through Pace’s AACSB-accredited business school, placing Lubin in the top 2% of business schools globally

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Learn more about how the Marketing Analytics, MBA can transform your career.

How to Apply Schedule an Appointment Financial Aid

Top 5
Recognized as a Top 5 MBA for job placement and 2025 Top MBA Program (Source: LinkedIn.com)
$192,670
annual mean salary for marketing managers in New York (Source: U.S. Bureau of Labor Statistics)
96%
of Lubin 2024 master’s graduates are employed, or continuing education or service (Source: Pace University Career Services)

Our Graduates Are Prepared For Jobs Like

Salary stats below sourced from Indeed.com.

  •  Marketing Director (Average Salary: $64,000–$186,000)
  •  Digital Marketing Director (Average Salary: $73,000–$190,000)
  •  Data Analyst (Average Salary: $50,000–$128,000)
  •  Business Analyst (Average Salary: $55,000–$131,000)
  •  Market Intelligence Analyst (Average Salary: $55,000–$131,000)
Fatima Rehana '23, Digital Analyst, Nagarro
"

The Lubin School of Business at Pace is one of the few universities that provides a combination of MBA, marketing, and analytics, which was perfect for what I was looking for. Moreover, I love that Pace University is in the heart of New York City, which gives us students a better chance at networking and the opportunity to study in the business hub of the world while gaining New York life experience.

– Fatima Rehana '23, Digital Analyst, Nagarro
Pace University

About the Lubin School of Business

For over a century, the globally recognized and prestigiously accredited Lubin School of Business has been preparing graduates for rewarding employment and upward mobility.

Whether online or at Pace’s suburban or downtown campuses, the Lubin School of Business integrates New York City’s business world into a life-changing, experience-based education implemented by one of the region’s largest co-op programs.

Explore your academic and professional opportunities with a master’s degree from the Lubin School of Business.

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