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MS IN SOCIAL MEDIA AND MOBILE MARKETING

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We’ll connect you with an advisor to help explore your academic and professional opportunities with the MS in Social Media and Mobile Marketing.

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Pace University’s social media marketing masters from the Lubin School of Business is a cutting-edge, career-focused program that prepares you to lead in the fast-evolving digital marketing space. Designed for both recent graduates and experienced professionals, this program delivers hands-on experience in social media strategy, mobile advertising, and data-driven communication.

Program highlights:

  • Complete your MS in just 18 months with a flexible and immersive curriculum
  • Tackle real-time projects and build campaigns using today’s most powerful platforms
  • Learn from faculty and guest speakers actively working in the digital marketing industry
  • Develop expertise in digital strategy, mobile optimization, paid media, influencer marketing, and analytics
  • STEM-designated program offering extended OPT eligibility for international students
  • Located in New York City, with direct access to one of the world’s most innovative marketing hubs
  • Offered through the AACSB-accredited Lubin School of Business, placing it among the top 2% of business schools globally

Take the Next Step

Learn more about how the MS in Social Media and Mobile Marketing can transform your career.

How to Apply Schedule an Appointment Financial Aid 

$152,620
median salary for advertising, promotions and marketing managers according to the US Bureau of Labor Statistics
96%
of 2023 Lubin School of Business master's graduates are employed, continuing their education or pursuing service
8%
job growth rate of employment of advertising, promotions, and marketing managers from 2023-2033, according to the US Bureau of Labor Statistics

Gain a Professional Edge with Professional Skills

The master's in social media and mobile marketing offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. Students acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies by:

  • Evaluating and measuring communications campaigns to reach your target market
  • Segmenting and targeting markets for social media and mobile strategies
  • Planning effective strategies for integrated communications using traditional and new media
  • Integrating digital campaign strategies with objectives, brand strategy, and media plans
  • Tracking and measuring campaigns using industry-standard metrics and techniques

Graduates of this program were hired by:

  • Bayer Healthcare
  • Booz Allen
  • Cartier
  • Consumer Reports
  • Diesel
  • Disney
  • Giorgio Armani
  • Group M
  • IBM
  • Michael Kors
  • Morgan Stanley
  • NYSE/Euronext
  • Ogilvy Advertising
  • Saks Fifth Avenue
  • Sony Music
  • Universal Music
  • Zenith Optimedia
"

"The next step is becoming more educated, achieving my goals, and becoming a better person than I was yesterday. While I haven’t been with Lubin long, the culture here has given me the mindset to want more and to keep moving forward."

– Lucais Marks
Pace University

About the Lubin School of Business

Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City’s business world into the experienced-based education of its students at Pace’s suburban and downtown campuses, implemented by one of the region’s largest co-op programs, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.

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