MS and MBA in Marketing Analytics

Innovate the Future of Marketing Analytics

Your master’s degree your way in NYC

We’ll connect you with an advisor to help explore your academic and professional opportunities with the MS in Marketing Analytics.

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At Pace University, choose between two transformative paths in marketing analytics: the MS in Marketing Analytics or the MBA in Marketing Analytics. Whether you want to specialize in data or combine it with general management skills, both programs are designed to accelerate your career

MS in Marketing Analytics

  • Master the analysis of complex marketing data to uncover consumer behavior and drive results.
  • Develop innovative, data-driven marketing strategies using tools like SAS, R, Python, and Tableau.
  • Build a specialized skill set to thrive in the fast-paced world of marketing analytics.

MBA in Marking Analytics

  • Gain broad business expertise while diving into marketing analytics.
  • Tackle real-world challenges and apply interdisciplinary problem-solving to business opportunities.
  • Expand your leadership and decision-making skills, all while building connections with top executives.

Why Pace?

  • Industry Connections: Network with leaders from major companies like American Express, Microsoft, and Oracle in New York City.
  • Hands-On Experience: Work on real-world projects that turn data insights into actionable strategies.
  • Advanced Technology: Gain proficiency in cutting-edge software, proprietary databases, and analytics tools.
  • NYC Advantage: Tap into the energy of New York City through networking, events, and student organizations like the Lubin Graduate Marketing Society.

Whether you choose the MS for specialized expertise or the MBA for a well-rounded business approach, both programs position you for success in the high-demand field of marketing analytics.

 

Take the Next Step

Learn more about how the Master's of Science in Marketing Analytics can transform your career.

How to Apply Schedule an Appointment Financial Aid

96%
of Lubin's master's-level graduates from the class of 2023 are employed or continuing their education. —Pace University Career Services
Top 9%
of private US colleges that provide the best return on tuition investment —PayScale.com
162,000
Launch your career by connecting with our network of 162,000 alumni

Join a Network of Business Leaders

As a Lubin alum, you will join a network of 160,000 executives and business leaders in international companies, including:

  • AIG
  • American Express
  • Bloomberg
  • Deloitte
  • EY
  • Four Seasons Hotels and Resorts
  • Goldman Sachs
  • Hugo Boss
  • J.P. Morgan
  • KPMG
  • L'Oréal
  • Moodys
  • NBC Sports
  • Nickelodeon
  • PwC
  • Société Générale
  • Tesla
  • UBS
  • Vanguard
  • Warner Music Group
"

“Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits...when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about. ”

– Minh Bui, Senior Associate – Marketing Sciences, Mindshare, GroupM
Pace University

About the Lubin School of Business

Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City’s business world into the experienced-based education of its students at Pace’s suburban and downtown campuses, implemented by one of the region’s largest co-op programs, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers.

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